Land Promotion And What We Do

At no cost to the landowner Catesby Estates uses its in-house expertise and financial resources to fund the land promotion.  We obtain planning permission and then market the site to housebuilders securing the highest possible financial return for the landowner.

Landowners choose to partner with us as their land promoter, due to our track record in successfully delivering planning consents and our ability to maximise land value.

As land promoters we would work with you to bring forward your land under either a promotion agreement, option agreement or an unconditional purchase to suit your requirements as the landowner.

Promotion Agreement

We use our resources to fund the promotion of the land through the planning process.

Once planning permission has been achieved the site is then sold for the highest possible return.

The landowner is consulted during the whole process and our return is based on a pre-agreed spilt of the sales proceeds

Freehold Purchase

For landowners wishing to dispose of land quickly, an outright purchase of the land can be agreed.

This can be with an overage in favour of the landowner to capture the uplift in value when a planning consent has been obtained.

Option Agreement

In return for a non-refundable sum of money, we have a legally binding option to purchase the land at some point in the future.

This period of time is known as an “option period”.


By researching and understanding a Local Authority's housing land supply, we are able to identify sites which are suitable for delivery.

Residential land sites can be promoted over the longer term in conjunction with the Council’s planning strategy if necessary.  

If the Local Authority is unable to demonstrate a 5 year supply of housing land, an immediate planning application may be considered.

Our sites range from 45 – 3,000 homes on predominately greenfield sites, with in-depth consideration given to infrastructure, community needs and the socio-economic benefits that new housing brings to an area.

Once planning permission has been secured Catesby Estates invites bids from housebuilders to realise the true value of the land for the owner, thereby maximising their financial return.

Download our latest land brochure