Catesby Estates plc are founder members of the Land Promoters and Developers Federation.


Too many people in this country feel the housing market is not working for them.

So, how do we fix this?

We believe we can achieve more when it comes to looking for a solution if we work together than as individual so, as a sector, we have come together to collaboratively work out how, beyond our existing work, land promoters and developers can contribute to finding a solution to the undersupply of housing in this country.

The perceived opacity, complicated and lengthy nature of the planning system is commonly blamed for the supply of husing not meeting the demand for new homes. Within this, the role land promoters play in the delivery of housing, infrastructure and entire new communities is often misunderstood.

The Land Promoters and Developers Federation consists of a number of key players in the sector, both large and small, who have come together to speak with one voice on common issues relating to housing delivery. We want to dispense with some of the myths and misconceptions around the role of land promoters and developers by highlighting the expertise and track record of our members as well as through research relating to the sector as a whole.

By coming together, despite our competing interests, our ambition is to enhance the current debate on housing supply and be part of the process of finding solutions that makes the future for those still searching for a home of their own a brighter one.  Find out more about the Land Promoters & Developers Federation here.

REALISING POTENTIAL REPORT - The scale and role of specialist land promoters in housing delivery.


What is Land Promotion?

A landowner enters into a legal agreement not with the developer that will eventually build homes on the site, but with a specialist land promoter.

The land promoter takes on the risk and costs of the planning process and in return takes an agreed percentage, of the final selling price once planning permission has been secured, thus maximising the return for the landowner.

Minimising Risk & Maximising Returns

By acting on behalf of the landowner, the land promoter offers a complete solution for those who want to achieve maximum financial return, but have minimal risk, input and financial obligations at the outset of the process.

The promoter's costs are reimbursed out of the land sale, however if planning permission is not obtained by a certain date, the agreement terminates and the land promoter's costs are not reimbursed.


There are various types of legal arrangements available from Promotional Agreement, Options and Unconditional Purchases. Visit our FAQ’s page for more information.