Whitford Green, Whitford Road, Bromsgrove, Worcestershire

Residential Development

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Case officer recommendation for approval

Whitford Green puts local people at the heart of its offering with over 40% of the homes being affordable.

Our vision will deliver a viable and sustainable new residential development community in Bromsgrove that is sympathetic to its surroundings, sustainable and sets the benchmark standard for future development in the area.

The site is within walking distance of the town centre and Sanders Park, with new foot and cycle connections supporting and improving existing access.

New homes mean increased council tax receipts, new homes bonus payments and section 106 contributions that will provide the council with additional funding for education and transport infrastructure in Bromsgrove

More local residents means additional spend in Bromsgrove Town Centre, helping sustain existing local facilities, services and businesses. In addition, the development will provide additional jobs and local supply chain opportunities.

In addition to highway improvements the development will provide a boost for first time buyers, and those on the Council’s Housing Register.  40% of the homes being built will be affordable, meaning 202 new homes in a range of house types and sizes will be available for those looking to get a home.  This will include 81 new shared ownership properties allowing people to get on the housing ladder.

There are currently over 2,000 people on the Council’s Housing Register but on average just 97 affordable homes have been delivered annually in the District over the last 5 years.

Bromsgrove needs significant investment in highways

It is well recognised there are significant traffic problems currently within Bromsgrove. The council’s budget has been stretched and funds are limited for future infrastructure improvements.

Research shows that even with no new development the projected population growth for the area is considerable, meaning existing traffic issues will be magnified further.

Without new development and with cuts in funding it is very difficult for WCC and BDC to deliver any highways improvements and the traffic congestion in Bromsgrove will continue to deteriorate and the longer term aims for the area are unlikely to happen in the foreseeable future.

Independently approved & assessed

Mott Macdonald were appointed by Bromsgrove District Council (‘BDC’) to independently review the transport assessment and road improvements package submitted as part of the planning application.

These improvements and contributions now total over £6.7 million and represent a significant investment for the area and local community. This review has now been completed and along with the Highways Authority, Worcestershire County Council, they are satisfied that the proposals will provide benefits for both existing and new residents.

Package of highway works and contributions totalling over £6.7 million

Prior to new residents taking occupation a new roundabout will be built at the junction of Fox Lane and Rock Hill.  This will reduce the queueing that already occurs at certain periods in the morning peak by both allowing traffic coming down Fox Lane and turning into Rock Hill to flow more easily whilst increasing the capacity of the junction to cope with existing and new traffic volumes. The roundabout already has technical approval from Worcestershire County Council and construction could commence quickly once planning approval has been obtained. 

New traffic signals will be installed at the Kidderminster Road and Whitford Road junction, again to ease queueing during peak hours.  Significant financial contributions will also be made towards improvement works to St John’s Street, Market Street, Hanover Street junction, the A38 improvement schemes whilst further investment in the public transport, pedestrian and cycleway infrastructure will also be made by the developers.

Background

Catesby Estates controls 42 acres of land at Whitford Road, Bromsgrove, Worcestershire.

The site is a draft allocation under BROM3 in the Bromsgrove District Plan for a minimum of 470 homes, together with the adjoining land which is under different ownership. Our application for 505 new homes (490 on land off Whitford Road and 15 on the closed Greyhound Pub site).

This housing development is on an allocated site for housing in the adopted Bromsgrove District Plan 2017, and should be built on before consideration is given to proposals to build on unallocated green belt land surrounding Bromsgrove. The National Planning Policy Framework is very clear in this regard, in that housing on allocated sites such as this should be approved ‘without delay’.

Are you struggling to get on the housing ladder to buy your own home? Or on the Bromsgrove District Council Housing Register?

Be the first to hear the latest news on our Affordable Homes by emailing us at info@catesbyestates.co.uk or filling in our comment form at the top of the page.  We are keen to hear from young professionals, key workers, renters and housing register applicants.

Show your support for much needed new homes in Bromsgrove by submitting your comments to the Council here.

Case officer recommendation for approval

Whitford Green puts local people at the heart of its offering with over 40% of the homes being affordable.

Our vision will deliver a viable and sustainable new residential development community in Bromsgrove that is sympathetic to its surroundings, sustainable and sets the benchmark standard for future development in the area.

The site is within walking distance of the town centre and Sanders Park, with new foot and cycle connections supporting and improving existing access.

New homes mean increased council tax receipts, new homes bonus payments and section 106 contributions that will provide the council with additional funding for education and transport infrastructure in Bromsgrove

More local residents means additional spend in Bromsgrove Town Centre, helping sustain existing local facilities, services and businesses. In addition, the development will provide additional jobs and local supply chain opportunities.

In addition to highway improvements the development will provide a boost for first time buyers, and those on the Council’s Housing Register.  40% of the homes being built will be affordable, meaning 202 new homes in a range of house types and sizes will be available for those looking to get a home.  This will include 81 new shared ownership properties allowing people to get on the housing ladder.

There are currently over 2,000 people on the Council’s Housing Register but on average just 97 affordable homes have been delivered annually in the District over the last 5 years.

Bromsgrove needs significant investment in highways

It is well recognised there are significant traffic problems currently within Bromsgrove. The council’s budget has been stretched and funds are limited for future infrastructure improvements.

Research shows that even with no new development the projected population growth for the area is considerable, meaning existing traffic issues will be magnified further.

Without new development and with cuts in funding it is very difficult for WCC and BDC to deliver any highways improvements and the traffic congestion in Bromsgrove will continue to deteriorate and the longer term aims for the area are unlikely to happen in the foreseeable future.

Independently approved & assessed

Mott Macdonald were appointed by Bromsgrove District Council (‘BDC’) to independently review the transport assessment and road improvements package submitted as part of the planning application.

These improvements and contributions now total over £6.7 million and represent a significant investment for the area and local community. This review has now been completed and along with the Highways Authority, Worcestershire County Council, they are satisfied that the proposals will provide benefits for both existing and new residents.

Package of highway works and contributions totalling over £6.7 million

Prior to new residents taking occupation a new roundabout will be built at the junction of Fox Lane and Rock Hill.  This will reduce the queueing that already occurs at certain periods in the morning peak by both allowing traffic coming down Fox Lane and turning into Rock Hill to flow more easily whilst increasing the capacity of the junction to cope with existing and new traffic volumes. The roundabout already has technical approval from Worcestershire County Council and construction could commence quickly once planning approval has been obtained. 

New traffic signals will be installed at the Kidderminster Road and Whitford Road junction, again to ease queueing during peak hours.  Significant financial contributions will also be made towards improvement works to St John’s Street, Market Street, Hanover Street junction, the A38 improvement schemes whilst further investment in the public transport, pedestrian and cycleway infrastructure will also be made by the developers.

Background

Catesby Estates controls 42 acres of land at Whitford Road, Bromsgrove, Worcestershire.

The site is a draft allocation under BROM3 in the Bromsgrove District Plan for a minimum of 470 homes, together with the adjoining land which is under different ownership. Our application for 505 new homes (490 on land off Whitford Road and 15 on the closed Greyhound Pub site).

This housing development is on an allocated site for housing in the adopted Bromsgrove District Plan 2017, and should be built on before consideration is given to proposals to build on unallocated green belt land surrounding Bromsgrove. The National Planning Policy Framework is very clear in this regard, in that housing on allocated sites such as this should be approved ‘without delay’.

Are you struggling to get on the housing ladder to buy your own home? Or on the Bromsgrove District Council Housing Register?

Be the first to hear the latest news on our Affordable Homes by emailing us at info@catesbyestates.co.uk or filling in our comment form at the top of the page.  We are keen to hear from young professionals, key workers, renters and housing register applicants.

Show your support for much needed new homes in Bromsgrove by submitting your comments to the Council here.

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